https://www.surveymonkey.com/
Using 'Survey Monkey', I created a survey in order to gain greater knowledge of the public's anonymous opinions and thoughts. The potential findings may influence characteristics of my movie in order to gain target audience satisfaction.
Overall, from this I learn't the views on what people would want to see in our film and specifically aim to target our niche British audience of horror fans.
Results and Evaluation
The male percentage of response rate was significantly higher which is beneficial as my target audience is males aged 18-29.
My target audience is men aged 18-29 so this was my primary focus. Thus it is difficult to use this primary research as a high proportion is Under 18 (U18). However, every opinion is valid and can be assessed as feedback and a potential second niche target audience.
Frequency in terms of viewing movies is a minor factor of relevance, but it is an extended question in order to give a deeper analysis of the perspective of those who answered this questionnaire. It overall determines if my movie were to be distributed then would it be consistently viewed?
Interesting films mentioned were Se7en, SAW as they are the closets link in terms of genre and themes to mine. However comedy movies were the largest mode including movies such as The Interview which was suggested by the U18 category. Other movies mentioned were:Transformers, Forest Gump and Shawshank Redemption.
Psychological and Horror categories is my specifically chosen genre for my movie. Thus it is pleasing both are reasonably selected by those who completed questionnaire. Not surprisingly, action is the highest percentage due to the large amount of male participants.
This question was extremely important as this determines how to engage and audience via deliberate techniques, skill and subtlety. Plot was identified as the largest and most significant component. Arguably due to it being the main 'bulk' of the film and the other factors support it.
This foremost question, is the conclusion and purpose of this questionnaire as it determines whether or not these participants would actually watch my movie based on their opinions through out. Both genre and basic plot is established in the question, and it puts the responders on the spot allowing them to literally imagine what the 'double-life' entails.
In conclusion, this primary research was evidently not representative due to it's small sample of 36 participants. Not all questions were answered by these respondents. Furthermore, my target population was a minority amongst those who completed this questionnaire. However, as previous mentioned each opinion is valid which can stimulate other ideas etc. Moreover a second target audience could be a small area of further interest. Additionally, secondary research is more essential such as demographics of other movies.
What is your gender?
- Answered: 36
- Skipped: 0
FemaleMale
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The male percentage of response rate was significantly higher which is beneficial as my target audience is males aged 18-29.
Q2
What is your age?
- Answered: 36
- Skipped: 0
Under 1818 to 2425 to 3435 to 4445 to 5455 to 6465 to 7475 or older
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Q3
How often do you watch movies?
- Answered: 36
- Skipped: 0
Extremely oftenVery often
Moderately
often
Slightly often
Not at all
often
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What is your favourite movie? Q5
- Answered: 31
- Skipped: 5
Interesting films mentioned were Se7en, SAW as they are the closets link in terms of genre and themes to mine. However comedy movies were the largest mode including movies such as The Interview which was suggested by the U18 category. Other movies mentioned were:Transformers, Forest Gump and Shawshank Redemption.
What elements do you look for in a thriller movie? (Select 2 choices only) Q6 (similar to Q4 there was not included)
- Answered: 36
- Skipped: 0
ActionConspiracyCrimeDisasterHorrorMysteryPoliticalPsychologicalSci-FiSpy
Other (please
specify)
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Q7
what is the most important factor to you, when viewing a thriller?
- Answered: 35
- Skipped: 1
CastMusicPlot
Quality of
acting
Special effects
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This question was extremely important as this determines how to engage and audience via deliberate techniques, skill and subtlety. Plot was identified as the largest and most significant component. Arguably due to it being the main 'bulk' of the film and the other factors support it.
Q8
Would the story of a man leading a 'double-life' appeal to you as a psychological/horror thriller movie?
- Answered: 36
- Skipped: 0
YesNo
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In conclusion, this primary research was evidently not representative due to it's small sample of 36 participants. Not all questions were answered by these respondents. Furthermore, my target population was a minority amongst those who completed this questionnaire. However, as previous mentioned each opinion is valid which can stimulate other ideas etc. Moreover a second target audience could be a small area of further interest. Additionally, secondary research is more essential such as demographics of other movies.
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