Analysis Of 'Scream' poster

The ‘scream’ poster is dominated by a comic book style image of a washed out monochrome face partially covered by a hand, with the only colour being the staring ice blue eyes.

In contrast the characters are photographed below in highly saturated colour making them appear ‘larger than life’.
The use of black to generally flood the background suggests the story takes place either at night or in the dark.
By using red accents within the typography the designer is able to pick up the exaggerated lipstick of the actresses whilst the ‘Scream’ logo has been developed so that the central section of the ‘M’ looks like a dagger, implying a murder-mystery is about to unfold.

Appearing a little ‘cheesy’ the viewer may conclude this may not be a serious movie and perhaps somewhat tongue-in-cheek.