A movie set in the near future tracking the lasts days of
the human race, this poster sets out to give the viewer a snap shot of the
story in one go.
The use of a bold red typographical solution to the top left
hand corner allows the viewer to immediately grasp the year and context of the story.
This is a slightly less conventional hierarchy of information
as it is more usual for the title of the movie to have the largest font. In
this instance the designer has emphasized the dystopian nature on the movie with the blood-red date ‘2027’.
The main character played by Clive Owen stares disheveled
through a broken window, placing him ‘outside’ and alone.
The bleeding eye logo worked into the ‘children of men’
heading is a metaphor for pain and sorrow and is sat on a black background with
white typography for maximum contrast. It is not immediately obvious that the silhouette
of the child forms the pupil of the eye and the viewer is left to recognize this
on further inspection.
Overall this composition suggests a deep and complex story
with multiple meanings and symbology to be found on different levels.
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