The following 2 formats are the most likely distribution format for my product as it it less suited to large screen presentations as we have not produced a product using the highest definitions and resolutions. Additionally, it would be difficult to persuade a cinema to show my movie to a smaller niche market.
 |
| DVD Cover |
DVD
- Due to a DVDs tangible presence (its physical dimensions) it provides the customer/consumer with a product with perceived value.
- The product is usually displayed on a shelf either in the store or at home, acting as a permanent advertisement.
- It is portable between devices.
Disadvantages:
- Production costs such as printing and manufacturing of labels and other materials are expenses.
- Stock holding is required therefore money is tied up.
- Distribution, the product has to physically be moved.
- This product can be shared/ borrowed between consumers therefore sales may be affected.
- It can be easily copied or pirated.
 |
| iTunes |
Download (iTunes)
Advantages:
- Low costs of production and distribution.
- Instant procedure of downloading.
- Remote payment so the vender can trade worldwide.
- Works with latest technology (resonates with younger target market).
- Harder to share/copy.
Disadvantages:
- Less perceived value as product has no physical presence.
- No permanent advertisement on show.
- Quality maybe lower to optimize download speeds.
- Requires suitable internet connection.
No comments:
Post a Comment