Evaluation Task 5: How would I attract address my target audience with marketing

Guerrilla Marketing techniques would be an ideal strategy for my product.*

As an example urban cycle advertising campaign would reach out to young men in their daily work environment in an unexpected way. 

Placing an advert for a movie onto a 'beer mat' reaches into the heart of our target audiences leisure time and maybe effective due to the surprise in context. 

*Guerrilla marketing is a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) are used in a generally localised fashion to draw attention to an idea, product, or service.

How does my opening sequence engage my target audience? 

Movies such as 'Science of the Lambs' is an intense thriller with sophisticated plots and intellectual in depth characters. Similarly my opening sequence shares these characteristics. My target audience (men aged 18-29) are widely satisfied by the elements used in the listed thrillers. Thus due to these being embedded and heavily involved within the scene. It will certainly be appealing to my target audience as it will meet their expectations. This age are usually drawn in by the intense story-lines coincided with graphic action, which is commonly seen within the thriller genre itself. Slowly but intelligently unravelling the narrative and working it out it's meanings/links whilst viewing the films attracts our audiences to this specific genre. 

In Silence of the lambs quite frankly not your average thriller due to the hyperbolic extreme psychological nature. However, this successful masterpiece was a huge success in terms of engaging and interacting with their audience. An overwhelming mise en scene aspects were used. A fourth wall was used in this movie. This connotes an imaginary separation between the audience and the action in the presented film. It quite literally feels as if the audience are face to face with the characters (especially the two psychopaths).

The Last Priority (POV)

Silence of the lambs (POV)

Overall the target audience want to feel tightly connected within the characters life. Using camera shots such as point of view (POV) emphasises this proposal as it demonstrates another example of how the audience feel heavily involved in a subtle manner. Moreover, all technological components collectivity combine to appeal to the target audience by making it as entertaining as possible.