My Completed Opening Sequence: Feedback

Evaluation Task 7: What have I learned from my preliminary task to my main task?

Evaluation Task 6: How have I used digital technologies in my product?

Please leave the annotations on.

Evaluation Task 5: How would I attract address my target audience with marketing

Guerrilla Marketing techniques would be an ideal strategy for my product.*

As an example urban cycle advertising campaign would reach out to young men in their daily work environment in an unexpected way. 

Placing an advert for a movie onto a 'beer mat' reaches into the heart of our target audiences leisure time and maybe effective due to the surprise in context. 

*Guerrilla marketing is a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) are used in a generally localised fashion to draw attention to an idea, product, or service.

How does my opening sequence engage my target audience? 

Movies such as 'Science of the Lambs' is an intense thriller with sophisticated plots and intellectual in depth characters. Similarly my opening sequence shares these characteristics. My target audience (men aged 18-29) are widely satisfied by the elements used in the listed thrillers. Thus due to these being embedded and heavily involved within the scene. It will certainly be appealing to my target audience as it will meet their expectations. This age are usually drawn in by the intense story-lines coincided with graphic action, which is commonly seen within the thriller genre itself. Slowly but intelligently unravelling the narrative and working it out it's meanings/links whilst viewing the films attracts our audiences to this specific genre. 

In Silence of the lambs quite frankly not your average thriller due to the hyperbolic extreme psychological nature. However, this successful masterpiece was a huge success in terms of engaging and interacting with their audience. An overwhelming mise en scene aspects were used. A fourth wall was used in this movie. This connotes an imaginary separation between the audience and the action in the presented film. It quite literally feels as if the audience are face to face with the characters (especially the two psychopaths).

The Last Priority (POV)

Silence of the lambs (POV)

Overall the target audience want to feel tightly connected within the characters life. Using camera shots such as point of view (POV) emphasises this proposal as it demonstrates another example of how the audience feel heavily involved in a subtle manner. Moreover, all technological components collectivity combine to appeal to the target audience by making it as entertaining as possible.

Editing Task 4: My Specific Target Audience

Evaluation Task 3: Distribution Formats

The following 2 formats are the most likely distribution format for my product as it it less suited to large screen presentations as we have not produced a product using the highest definitions and resolutions. Additionally, it would be difficult to persuade a cinema to show my movie to a smaller niche market. 

DVD Cover

DVD

Advantages:

• Due to a DVDs tangible presence (its physical dimensions) it provides the customer/consumer with a product with perceived value.
• The product is usually displayed on a shelf either in the store or at home, acting as a permanent advertisement.
• It is portable between devices.

Disadvantages:

• Production costs such as printing and manufacturing of labels and other materials are expenses. 
• Stock holding is required therefore money is tied up. 
• Distribution, the product has to physically be moved. 
• This product can be shared/ borrowed between consumers therefore sales may be affected. 
• It can be easily copied or pirated.

                                                                                                                       
     

iTunes

Download (iTunes)


Advantages:

• Low costs of production and distribution.
• Instant procedure of downloading.
• Remote payment so the vender can trade worldwide.
• Works with latest technology (resonates with younger target market).
• Harder to share/copy. 

Disadvantages:

• Less perceived value as product has no physical presence.
•  No permanent advertisement on show.
• Quality maybe lower to optimize download speeds.
• Requires suitable internet connection.

Evaluation Task 3: Potential funding for my movie

Film London is the capital's film and media agency in which is sustains, promotes and develops London's significant international film-making and film cultural capital. This consists of all the screen industries based in London such as: film, television, video, commercials and new interactive media.

If we were to peruse a small scale short film continuing the rest of the movie, Film London would provide us with £4000. Additional services such as training and a mentor would be provided.

Alternatively, Film London 'Microwave' is Film London's feature film making programme. This special scheme offers the next generation of film makers training through production, also distribution support. Development support consists of film making in teams to produce intellectual: scripts, stories and skills. Additional mentioning from experienced industry directors, writers and producers. Development funding may receive potential to receive development funding of up to £10,000 per team. Production funding for Film London Microwave will be funding up to 9 departments of up three years with production budgets of £150,000. If successful in the public eye, my team will be provided with £100,000 funding directly from Film London in which the will further support in the additional finance. Distribution funding ensures that Film London support distribution methods by funding £25,000.

Evaluation task 2: How does your media product represent different social groups?

 My media product represents a number of social groups.

Indeed its main character can be defined by Gender, Age and Class for which numerous visual clues appear throughout the piece.

Age & Class

Much of our piece co-defines both groups with merged visual clues to both categories. Therefore I will describe and highlight these together in the same analysis.


In the opening scene a 'wide shot' of a substantial family home tells us that our character is both an 'older' and successful family man.






Our first glimpse of him is an over-the-shoulder shot where his well groomed appearance and smart watch tells us he is in a comfortable situation financially and generally of middle class. Although we do not see is face directly, from the views we get we can guess he is around 40 years old.





The panning shot shows he looks to be in a 'home-office' with accounts files carefully placed to suggest he partially works from home and is involved in a business that may well be his own.


He is a careful man who places his gloves and secret book well out of a child's reach, high in a cupboard.
As he opens the cupboard a carefully constructed shot captures the  'premium brand' logo on his shirt to further confirm his social status.


He does not wear shoes at home to avoid dirtying the carpet in his sanitised middle class 'white' home.



Gender

Although not overtly expressed within the piece I had decided that our main character is a male single parent raising  a young daughter . This makes him an interesting 'counter-type' as he subverts any expectations of appropriate behavior.


(According to the UK Office for National Statistics 400,000 families were headed by lone fathers, representing 13.5% of all single-parent households in the UK. Therefore it is an uncommon social group and worthy of consideration as component of this characters makeup.)

In the final scene, our charters young daughter has a nightmare and wakes up looking for comfort. It is our male character (and not a mother figure) that appears in order to provide support.





In Addition, age,gender and class in 1 Hour photo challenges and coincides with my protagonist.

Age and gender in 1 Hour photo elaborate on the plot of this main character's aspirations and desires to stalk one particular family. Which ultimately, takes over his life. Both appearance of both this character and mine dress in similar conduct, such as  'tucked in shirt' which evidently suggest they both are in there in an age rage on late 30's and early 40's. Although both are binary oppositions in terms of family lifestyle and secret addictions. it is clear that these male characters appear to be in control of there lives and surroundings. Both shows similarities in which they astute specific situations. Additionally, both appear to be experience and 'comfortable in there own skin' which reinforces the stereotype of men of similar age to these characters; in which they seek direction and certainty within their lives. 



Schemes and campaigns which promote single fathers within society